Where does the market pricing data come from?

Card Companion brings together relevant pricing data from trading card marketplaces, giving you a broader view of the market without checking each source by hand.

How does automated pricing work?

You choose the market reference your store should follow and define how it becomes your store price. Card Companion then applies those rules consistently across the matching cards in your inventory.

Can I use different rules for different card variants?

Yes. You can account for details such as condition, language and finish, so cards with different characteristics do not have to follow the same pricing logic.

Does automatic pricing change anything else in our store?

No. Pricing rules set the price on the Shopify variants you already have. Your products, theme, domain and checkout remain unchanged.

Will automated pricing always undercut the cheapest listing?

No. Card Companion follows your pricing strategy rather than blindly chasing the lowest price. You decide how market references, adjustments, margins and rounding shape the final store price.

Can I still set an individual card's price myself?

Yes. Pricing rules handle the repeatable work, but you remain in control. When a card needs individual judgement, you can set its price manually and continue managing it alongside the rest of your inventory.

Can I manage pricing across my whole inventory?

Yes. Card Companion keeps market references and store prices together, helping your team review and manage pricing across the catalogue without opening every product individually.

How often does the market data update?

Card Companion refreshes its marketplace pricing data regularly, so your rules and manual pricing decisions are based on a current view of the market.

Do price changes reach my connected marketplaces?

Yes. Connected sales channels list from your store price, so changes made manually or through a pricing rule can flow through to them. Marketplace syncing explains how your channels stay connected.

Market-based automatic pricing

Keep every card priced in step with the market.

Bring relevant marketplace pricing data together, define how your store should respond, and let Card Companion keep your catalogue aligned automatically. You stay in control of the pricing logic and can set any card’s price yourself whenever individual judgement is needed.

Follow the workflow Book a demo

Card Companion market view for Lorwyn Eclipsed showing a rarity breakdown with average and total values in pounds, above a Cardmarket price history chart

01 Market data

See the market around every card.

A card’s value is spread across marketplaces, variants and individual listings. Card Companion brings the relevant pricing data together, giving you a clearer view of the market without checking each source by hand.

See the market reference alongside your current store price as you manage your inventory. When prices change, the context you need to make a confident decision is already beside the price you control.

02 Your pricing rules

Set the rules. Card Companion applies them.

Choose the market reference your store should follow, then define the adjustments, margins and rounding that protect your pricing strategy. Set different rules for condition, language and finish, so each card is priced according to what it is.

You stay in control of the logic. Card Companion applies it consistently across every matching card in your inventory, keeping your prices aligned with the market without blindly undercutting it.

Near Mint English foil

Illustrative store rule · Magic: The Gathering

Example · rule applied

Selected market reference 8.42

Store price 9.50

Condition: Near Mint
Rarity Uplift: 10%
Finish: Foil · market matched
Margin Uplift: 18%
Round Up: .50
Price method: Automatic rule

03 Manage every price

Automate the routine. Keep control of every price.

Track market references and store prices across your inventory, then manage your catalogue without opening and editing every product individually.

Pricing rules take care of the repeatable work, saving time and keeping your approach consistent. When a card needs individual judgement, set its price manually and continue managing it alongside the rest of your inventory.

Card Companion inventory pricing view, showing a card's market reference alongside its store price and whether that price comes from a pricing rule or was set manually — **One place to manage prices:** market references and store prices sit together, so rule-driven and manually set prices stay manageable side by side.

Before you automate

What card stores ask about automated pricing.

Where does the market pricing data come from?: Card Companion brings together relevant pricing data from trading card marketplaces, giving you a broader view of the market without checking each source by hand.
How does automated pricing work?: You choose the market reference your store should follow and define how it becomes your store price. Card Companion then applies those rules consistently across the matching cards in your inventory.
Can I use different rules for different card variants?: Yes. You can account for details such as condition, language and finish, so cards with different characteristics do not have to follow the same pricing logic.
Does automatic pricing change anything else in our store?: No. Pricing rules set the price on the Shopify variants you already have. Your products, theme, domain and checkout remain unchanged.

Bring us a few tricky prices.

We’ll show you how your rules, market data and manual overrides can handle them together.

Review my pricing rules