Card Companion at MagicCon Amsterdam: The Store Conversations Worth Having
MagicCon: Amsterdam runs from 17 to 19 July 2026 at RAI Amsterdam. We'll be there talking with TCG stores about inventory, pricing, and singles operations.
According to the official MagicCon: Amsterdam page, this year’s event runs from 17 to 19 July 2026 at RAI Amsterdam. For players, that means a big weekend of Magic. For stores, it is also a busy test of stock, pricing, and order flow.
Event stock may be moving at the table while Shopify and Cardmarket are still live. Buys can come in quickly, and orders may still be ticking over back at the shop. We are heading to Amsterdam to talk with stores about how that work feels in real life, especially when volume picks up.
On a normal week, stores can work around a lot. Someone fixes a price by hand, someone remembers a card sold in person, and someone updates Cardmarket later. At a big event, those workarounds get tested quickly.
The event is usually not the real problem. The pressure comes from having one way of working or a pile of separate tasks. If event stock, Shopify stock, in-store stock, and Cardmarket stock act like separate pools, mistakes become easier.
The stores that stay calmer usually keep Shopify central, run managed inventory, and treat marketplace selling as part of the same flow. That keeps stock, pricing, and orders easier to trust when staff are stretched.
We are not going to MagicCon Amsterdam to do a hard sell. We are going because the best conversations happen when store teams are honest about what slows them down. If you run a Shopify-based TCG store and stock sync, intake, marketplace admin, pricing drift, or order handling keeps taking too much time, come and talk to us.